Bibliographic data

Neutralizing the shamefulness judgements of materialistic buyer behavior: The role of price promotions and the smart-shopper attribution

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: Neutralizing the shamefulness judgements of materialistic buyer behavior: The role of price promotions and the smart-shopper attribution

Author:: Zhang, Yi Mick, David Glen

Journal:: Psychology & Marketing

Year of publication:: 2019

Volume:: 36

Issue:: 11

Pages:: 1109–1119

Language:: English

Subject:: materialism moral psychology price promotion smart-shopper

Topic:: C - Psychology K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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