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Neutralizing the shamefulness judgements of materialistic buyer behavior: The role of price promotions and the smart-shopper attribution

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Neutralizing the shamefulness judgements of materialistic buyer behavior: The role of price promotions and the smart-shopper attribution

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
Neutralizing the shamefulness judgements of materialistic buyer behavior: The role of price promotions and the smart-shopper attribution
Author:
Zhang, Yi Mick, David Glen
Journal:
Psychology & Marketing
Year of publication:
2019
Volume:
36
Issue:
11
Pages:
1109–1119
Language:
English
Subject:
materialism moral psychology price promotion smart-shopper
Topic:
C - Psychology K - Consumer research and marketing
Access:
Access to documents restricted [POP]

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Zhang, Yi, and David Glen Mick. “Neutralizing the Shamefulness Judgements of Materialistic Buyer Behavior: The Role of Price Promotions and the Smart-Shopper Attribution.” N.p., 2019. Print.
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