Bibliographic data

Stuck like glue: the formation and consequences of brand attachments among salespeople

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: Stuck like glue: the formation and consequences of brand attachments among salespeople

Author:: Gillespie, Erin Adamson Noble, Stephanie M.

Journal:: Journal of Personal Selling & Sales Management

Year of publication:: 2017

Volume:: 37

Issue:: 3

Pages:: 228–249

Language:: English

Subject:: attachment brand attachment market share psychological ownership sales quota salesperson brand identification salesperson effort

Topic:: J - Management, leadership, organization K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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