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Stuck like glue: the formation and consequences of brand attachments among salespeople

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Stuck like glue: the formation and consequences of brand attachments among salespeople

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
Stuck like glue: the formation and consequences of brand attachments among salespeople
Author:
Gillespie, Erin Adamson Noble, Stephanie M.
Journal:
Journal of Personal Selling & Sales Management
Year of publication:
2017
Volume:
37
Issue:
3
Pages:
228–249
Language:
English
Subject:
attachment brand attachment market share psychological ownership sales quota salesperson brand identification salesperson effort
Topic:
J - Management, leadership, organization K - Consumer research and marketing
Access:
Access to documents restricted [POP]
DOI:
https://doi.org/10.1080/08853134.2017.1348235

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Gillespie, E. A., & Noble, S. M. (2017). Stuck like glue: the formation and consequences of brand attachments among salespeople. https://doi.org/10.1080/08853134.2017.1348235
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