Bibliographic data

How psychological contracts motivate employer-brand patronage

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: How psychological contracts motivate employer-brand patronage

Author:: DeMotta, Yoshiko Sen, Sankar

Journal:: Marketing Letters

Year of publication:: 2017

Volume:: 28

Issue:: 3

Pages:: 385–395

Language:: English

Subject:: ownership psychological ownership

Topic:: C - Psychology J - Management, leadership, organization

Access:: Access to documents restricted [POP]

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