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Bottoms up! The influence of elongation on pouring and consumption volume

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Bottoms up! The influence of elongation on pouring and consumption volume

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
Bottoms up! The influence of elongation on pouring and consumption volume
Author:
Wansink, Brian van Ittersum, Koert
Journal:
Journal of Consumer Research
Year of publication:
2003
Volume:
30
Issue:
3
Pages:
455–464
Language:
English
Subject:
consumption shape
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]

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Wansink, B., & van Ittersum, K. (2003). Bottoms up! The influence of elongation on pouring and consumption volume.
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