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How customers come to think of a product as an extension of themselves

Bibliographic data

How customers come to think of a product as an extension of themselves

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
How customers come to think of a product as an extension of themselves
Author:
Kirk, Colleen P.
Journal:
Harvard Business Review
Year of publication:
2018
Language:
English
Subject:
control psychological ownership self self investment
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]

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Kirk, C. P. (2018). How customers come to think of a product as an extension of themselves.
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