Bibliographic data

How customers come to think of a product as an extension of themselves

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: How customers come to think of a product as an extension of themselves

Author:: Kirk, Colleen P.

Journal:: Harvard Business Review

Year of publication:: 2018

Language:: English

Subject:: control psychological ownership self self investment

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

Cite and reuse