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“The time vs. money effect”: shifting product attitudes and decisions through personal connection

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“The time vs. money effect”: shifting product attitudes and decisions through personal connection

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
“The time vs. money effect”: shifting product attitudes and decisions through personal connection
Author:
Mogilner, Cassie Aaker, Jennifer
Journal:
Journal of Consumer Research
Year of publication:
2009
Volume:
36
Issue:
2
Pages:
277–291
Language:
English
Subject:
attitude money possession product time
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]

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Mogilner, C., & Aaker, J. (2009). “The time vs. money effect”: shifting product attitudes and decisions through personal connection.
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