Bibliographic data

“The time vs. money effect”: shifting product attitudes and decisions through personal connection

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: “The time vs. money effect”: shifting product attitudes and decisions through personal connection

Author:: Mogilner, Cassie Aaker, Jennifer

Journal:: Journal of Consumer Research

Year of publication:: 2009

Volume:: 36

Issue:: 2

Pages:: 277–291

Language:: English

Subject:: attitude money possession product time

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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