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Brand empowerment and brand consistent behavior: mediating role of brand psychological ownership and employee brand understanding

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Brand empowerment and brand consistent behavior: mediating role of brand psychological ownership and employee brand understanding

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
Brand empowerment and brand consistent behavior: mediating role of brand psychological ownership and employee brand understanding
Author:
Altaf, Mohsin Mokhtar, Sany Sanuri Mohd Mustafa, Faisal Shahzad, Arfan
Journal:
Pakistan Journal of Psychological Research
Year of publication:
2019 Fall
Volume:
34
Pages:
477+
Language:
English
Subject:
brand consistent behavior brand empowerment employee brand empowerment employee brand understanding
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]

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Altaf, M., Mokhtar, S. S. M., Mustafa, F., & Shahzad, A. (2019 Fall2019 Fall). Brand empowerment and brand consistent behavior: mediating role of brand psychological ownership and employee brand understanding.
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