Bibliographic data

Brand empowerment and brand consistent behavior: mediating role of brand psychological ownership and employee brand understanding

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: Brand empowerment and brand consistent behavior: mediating role of brand psychological ownership and employee brand understanding

Author:: Altaf, Mohsin Mokhtar, Sany Sanuri Mohd Mustafa, Faisal Shahzad, Arfan

Journal:: Pakistan Journal of Psychological Research

Year of publication:: 2019 Fall

Volume:: 34

Pages:: 477+

Language:: English

Subject:: brand consistent behavior brand empowerment employee brand empowerment employee brand understanding

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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