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When do consumers eat more? The role of appearance self-esteem and food packaging cues

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When do consumers eat more? The role of appearance self-esteem and food packaging cues

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
When do consumers eat more? The role of appearance self-esteem and food packaging cues
Author:
Argo, Jennifer J. White, Katherine
Journal:
Journal of Marketing
Year of publication:
2012
Volume:
76
Issue:
2
Pages:
67–80
Language:
English
Subject:
consumption package size
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]

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Argo, J. J., & White, K. (2012). When do consumers eat more? The role of appearance self-esteem and food packaging cues.
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