Bibliographic data

My brand is moving away from me: when upgrade products leave consumers behind

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: My brand is moving away from me: when upgrade products leave consumers behind

Author:: Jung, Wonsuk Peck, Joann Palmeira, Mauricio Kyeongheui, Kim

Journal:: NA - Advances in Consumer Research

Year of publication:: 2020

Volume:: 48

Pages:: 868–873

Language:: English

Subject:: brand non-owner owner ownership product upgrade

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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