Wirtschaftsuniversität Wien Logo Full screen
  • Rotate to the left
  • Rotate to the right
  • Reset image to default view

My brand is moving away from me: when upgrade products leave consumers behind

Bibliographic data

My brand is moving away from me: when upgrade products leave consumers behind

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
My brand is moving away from me: when upgrade products leave consumers behind
Author:
Jung, Wonsuk Peck, Joann Palmeira, Mauricio Kyeongheui, Kim
Journal:
NA - Advances in Consumer Research
Year of publication:
2020
Volume:
48
Pages:
868–873
Language:
English
Subject:
brand non-owner owner ownership product upgrade
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]

Cite and reuse

Cite and reuse

Here you will find download options and citation links to the record and current image.

Article

METS MARC XML Dublin Core RIS OPAC

Citation links

Citation links

Article

To quote this record the following variants are available:
Here you can copy a Goobi viewer own URL:

Citation recommendation

Jung, W., Peck, J., Palmeira, M., & Kyeongheui, K. (2020). My brand is moving away from me: when upgrade products leave consumers behind.
Please check the citation before using it.

Cookies