CONTENTS 
LIST OF CONTRIBUTORS 
INTRODUCTION TO CONSUMPTION IN 
MARKETIZING ECONOMIES 
Clifford J. Shultz ll, Russell W. Belk and Guliz Ger 
Vit 
Iw 
YUGOSLAV DISINTEGRATION, WAR, AND 
CONSUMPTION IN CROATIA 
Anthony Pecotich, Natasa Renko and Clifford J. Shultz II 
POLISH SOCIETY IN TRANSFORMATION: 
THE IMPACT OF MARKETIZATION ON BUSINESS, 
CONSUMPTION, AND EDUCATION 
Brian Lofman 
CHANGING APPEARANCES IN ROMANIA 
Adam M. Drazin 
STATUS-CONCERN AND CONSUMER PURCHASE 
BEHAVIOR IN ROMANIA: FROM THE LEGACIES OF 
PRESCRIBED CONSUMPTION TO THE FANTASIES OF 
DESIRED ACQUISITIONS 
Dana-Nicoleta Lascu, Lalita A. Manrai and Ajay K. Manrai 
PROBLEMS OF MARKETIZATION IN ROMANIA AND TURKEY 
Russel W. Belk and Gliliz Ger 
ATTITUDES AND VIEWS OF FEMALE CONSUMERS IN THE 
CENTRAL AND EAST EUROPEAN ECONOMIES IN TRANSITION 
Carla C. J. M. Millar 
INDIA AS AN EMERGING CONSUMER SOCIETY: 
A CRITICAL PERSPECTIVE 
Alladi Venkatesh and Suguna Swamy 
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