CONTENTS 
Introduction 
GERALD A. LESSER 
Preface 11 
PART I. INTRODUCTION 
Overview: The Development of Consumer Behavior Skills 1 
y 
Research Methodology 31 
PART II. COGNITIVE DEVELOPMENT AND CONSUMER 
SOCIALIZATION 
5. Cognitive Aspects of Children’s Consumer Behavior 44 
4. Children’s Consumer Information Processing S51 
Children’s Consumer Behavior: Monev Use and Purchase 
Requests 81 
PART III. THE FAMILY'S ROLE IN CONSUMER SOCIALIZATION 
“ 
A Developmental View of Family Influences in 
Socialization 95 
’ The Familv Context for Children’s Consumer Learning 113 
3. Influences on Children’s Consumer Leaming 148 
PART IV. IMPLICATIONS OF THF RFSEARCH 
3 Public-Policy Issues 165 
10. Summary and Implications 
175