CONTENTS
Introduction
GERALD A. LESSER
Preface 11
PART I. INTRODUCTION
Overview: The Development of Consumer Behavior Skills 1
y
Research Methodology 31
PART II. COGNITIVE DEVELOPMENT AND CONSUMER
SOCIALIZATION
5. Cognitive Aspects of Children’s Consumer Behavior 44
4. Children’s Consumer Information Processing S51
Children’s Consumer Behavior: Monev Use and Purchase
Requests 81
PART III. THE FAMILY'S ROLE IN CONSUMER SOCIALIZATION
“
A Developmental View of Family Influences in
Socialization 95
’ The Familv Context for Children’s Consumer Learning 113
3. Influences on Children’s Consumer Leaming 148
PART IV. IMPLICATIONS OF THF RFSEARCH
3 Public-Policy Issues 165
10. Summary and Implications
175