CONTENTS 
2 
The Development of Consumer Culture in the 
Third World: Theories of Globalism and Localism 
Annamma Joy and Melanie Wallendorf 
Introduction 
First World Consumer Culture 
Characteristics of First World Consumer Culture 
Development of First World Consumer Culture 
Models of Third World Production Development 
Modernization Theories 
A Political Economy Framework 
Approach for Analysis of Consumption Development 
Culture Contact, Economic Dependency, and 
Consumption Development 119 
Resistance to Cultural Penetration: The Muria in India 119 
Cloth Transactions and Meaning: Changing 
Perspectives in India 
Cargo Cults and the Pathology of Globalization 
Production in the Service of Consumption: The Links 
between Europe and the Caribbean 125 
Western Search for Otherness and Authenticity through 
Third World Objects and Cultural Experiences 128 
The Inevitability of Globalization: Coke Is It 132 
Conclusions 133 
Acknowledgments 135 
COMMENTARY 
Globalism and Localism in Consumer Culture: 
Never the Twain Shall Part 
Janeen Arnold Costa 
First World Consumer Culture 
Models of Third World Develooment 
"1 
104 
106 
106 
106 
110 
110 
114 
118 
143 
146 
COMMENTARY 
The Myth of Cultural Erosion: Alternative Routes 
to a Critique 
D. Miller 
Ls 
3