CONTENTS 
Breaking the Spell 
Toward a Realistic View 
Technology in an Institutional Perspective 
Beyond Diffusion 
COMMENTARY 
Institutional Processes in the Diffusion, Use, and 
Impacts of Information Technology 
Rob Kling 
Ideologies and the Diffusion of Informacion 
Technologies 
Institutional Analysis 
New Information Technologies: The Case of Two-Way 
Television 
Conclusions 
Acknowledgments 
Iir 4 
— 
A 
iii 
334 
335 
336 
341 
WN 
7 
347 
348 
351 
355 
355 
Cm 
4E