CONTENTS
Hh.
Male Providerhood and the Public Purse: Anti-Desertion
Reform in the Progressive Era
Anna R lgra ~~ 188
Living on the Margin: Working-Class Marriages and Family Survival
Strategies in the United States, 1919-1941
Susan Porter Benson 212
3. The Technological Revolution That Never Was: Gender, Class, and the
Diffusion of Household Appliances in Interwar England
Sue Bowden and Avner Offer + 244
PART III + EMPOWERING WOMEN
AS CITIZEN-CONSUMERS
Introduction
Victoria de Grazia , 275
0.
Food Scarcity and the Empowerment of the Female Consumer
in World War I Berlin
Belinda Davis / 287
{ (7.
Making Up. Making Over: Cosmetics, Consumer Culture.
and Women's Identity
Kathy Peiss / 311
1. Nationalizing Women: The Competition between Fascist and
Commercial Cultural Models in Mussolini's Italy
Victoria de Grazia / 337
Deviant Pleasures: Women, Melodrama, and Consumer
Nationalism in West Germany
Erica Carter / 359
3. Soft Sell: Marketing Rhetoric in Feminist Criticism
Rachel Bowlby / 381
GENDER AND CONSUMPTION IN HISTORICAL PERSPECTIVE:
A SELECTED BIBLIOGRAPHY
Ellen Furlough / 389
NOTES ON CONTRIBUTORS
ART CREDITS / 413
INDEX / 417