CONTENTS
INTRODUCTION
Richard Wightman Fox and T. |. Jackson Lears vil
i
FROM SALVATION TO SELF-REALIZATION:
Advertising and the Therapeutic Roots of the Consumer
Culture, 1880-1930
T. J. Jackson Lears 1
I
THE RHETORIC OF CONSUMPTION:
Viass-Market Magazines and the Demise of the Gentle
Reader, 1880-1920
Christopher P. Wilson 39
Ili
THE CONSUMING VISION OF HENRY JAMES
Jean-Christophe Agnew 65
Iv
EPITAPH FOR MIDDLETOWN:
Robert S. Lynd and the Analysis of Consumer Culture
Richard Wightman Fox 101
Vv
POLITICS AS CONSUMPTION:
Managing the Modern American Election
Robert Westbrook ~~ 143
Vi
SELLING THE MOON:
[he U.S. Manned Space Program and the Triumph of
Commodity Scientism
Michael L.. Smith 175
NOTES
211