Cents 
Japan's Post-war ‘Consumer Revolution’, or Striking a 
‘Balance’ between Consumption and Saving 
Sheldon Garon 
10 
11 
Index 
Virtue, Responsibility and Consumer Choice: Framing Critica] 
Consumerism 
Roberta Sassatelli 
Negotiations with the American Way: The Consumer and the 
Social Contract in Post-war Europe 
Sher! Kroen 
Emerging Global Water Welfarism: Access to Water, Unruly 
Consumers and Transnational Governance 
Bronwen Morean 
> 3 
J, 
27G 
211