50
Table 9
Rank Ordering of Criteria of Ownership
From Explicit Judgements of Criteria
RANK CRITERION MEDIAN MEAN THE NEXT DIFFERENT
SCORE RANK CRITERION (p =.01)
1
Purchase
4.78
—-—
10.35
4
3
Crafting
Gift
History
Possession
Aesthetics
Utility
Desire
Territoriality
Assertion
Knowledge
4.28
4.02
9.28
8.78
2.70
2.47
2.58
2.15
1.47
2.16
1.95
1.48
6.74
6.45
6.35
5.69
5.43
5.38
5.23
7
10
3
11
11
11
11
3
5
=
9
10
11
4.34
12
12 Familiarity
1.65
4.33
Possible range of scores is from 1 to 5.
Friedman Two-Way ANOVA Test was significant, p < .0l.
Chi square (11,N=120) = 380, p < .01l.