CC
be discussed in terms of the recall strategies used by the
subjects in listing examples of things not owned. On the
follow-up question concerning recall strategies, 63% of the
the 120 subjects answered that they listed items that they
wanted to own, and 33% of the subjects answered that they
listed things that most people would want and value. Even
considering that 1/3 of the subjects reported more than one
recall strategy for things not owned, this would indicate
that a substantial majority of the subjects was selecting
items that might be called "candidates for ownership”.
Thus, the two recall lists might be re-defined as
representing exemplars of "successful candidates for
ownership" versus "unsuccessful candidates for ownership".
Given this situation, it is reasonable to expect some common
qualities in the two supposedly antithetical listings. :
‘Candidacy for ownership' may include largeness. Comparing
Tables 6 & 7, it is evident that the criteria of Desire and
Aesthetics applied to a moderately high degree to exemplars
of things owned and to a moderate degree to things not
owned. These two criteria may also be involved in candidacy
for ownership.
Note that there was not unanimity in the recall
strategies for listing exemplars of things not owned.
Thirty-seven percent of the subjects reported that they
listed nearby things that they did not own, 8% reported that