ro 
Objects" cluster, since it emphasizes appreciated 
relationships between the owner and the object. That these 
criteria clustered may reflect the contact hypothesis that 
exposure to and knowledge of objects or people leads to 
positive attractiveness (Zajonc, 1968; Kalin & Berry, 1982). 
The third cluster, with a mean score of 3.00, consisted of 
Purchase, History, and Desire. It might be labelled the 
"Successful Purchases" cluster, since it emphasizes things 
that were bought in the past and are still wanted. Finally, 
the last cluster, with a mean score of 1.35, consisted of 
Gift and Crafting, and might be labelled the "Special 
Acquisitions" cluster. As indicated by the mean judgement 
scores, recall exemplars of things owned were substantially 
characterized by all but the "Special Acquisitions" cluster. 
This implies that ownership entails Social Defensive 
criteria, Favored Objects criteria, and Suceessiivl Purchases 
Criteria. 
In the cluster analysis of the judgements of exemplars 
of things not owned, displayed in Figure 2, three major 
clusters were evident. The first, with a mean score of 
2.14, consisted of Knowledge, Aesthetics, and Desire. It 
might be labelled the "Marketed Candidates" cluster, 
representing the qualities of things that are known, liked 
and wanted. The second, with a mean score of 1.26, consisted 
of Familiarity and Utility. It might be labelled the