Contents
List of Illustrations
List of Contributors
Acknowledgments
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KIX
SECTION 1
Overview
Introduction
7UKO MINOWA AND RUSSELL W. BELK
SECTION II
Romantic Gift-Giving: The Nature of Love
)
Are We a Perfect Match? Roles for Market Mediators in
Defining Perfect Gifts
TONYA WILLIAMS BRADFORD
3
Romantic Gift-Giving of Mature Consumers: A Storgic
Love Paradigm
YUKO MINOWA AND RUSSELL. W. BELK
4
If You Love Me, Surprise Me
ADITYA GUPTA AND JAMES W. GENTRY
5
Characteristics and Meanings of Good and Bad Romantic
Gifts Across Cultures: A Recipient's Perspective
SYDNEY CHINCHANACHOKCHAI AND THEERANUCH PUSAKSRIKIT
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