viii Contents 
SECTION III 
Romantic Gift-Giving Contexts 
6 
Practicing Masculinity and Reciprocation in 
Gendered Gift-Giving Rituals: White Day in Japan, 
1980-2009 
YUKO MINOWA, RUSSELL W. BELK, AND TAKESHI MATSUI 
7 
Romantic Gifts as an Expression of Masculinity Amongst 
Young Men With Disabilities in Zimbabwe 
TAFADZWA RUGOHO 
R 
Gift-Giving Within Adult Daughter-Mother Dyads 
CHIHLING LIU, XIN ZHAO, AND MARGARET K. HOGG 
J 
Crunch My Heart! It Falls for You: Carnal-Singularity 
and Chocolate Gift-Giving Across Language Contexts 
MARTAANA MAKELA. SHHONA BETTANY. AND LORNA STEVENS 
SECTION IV 
Romantic Gift-Giving: Unselfishness and 
Self-Interest 
10 The Romantic Potential of Money: When Credit 
Becomes a Gift 
JOMEN BAJDE AND PILAR ROJAS GAVIRIA 
11 
From Strangers to Family: How Material and 
Nonmaterial Gift-Giving Strategies Create Agapic 
Relationships Over Time 
LYDIA OTTLEWSKI 
12 Romantic Self-Gifts to the “Hidden True Self”: Self-Gifting 
and Multiple Selves 
SAORI KANNO AND SATOKO SUZUKI 
13 
For You and for Me: Creative Experiences as Gifts 
EIRINI KORONAKI, ANTIGONE G. KYROUSL. AND ATHINA Y. ZOTOU 
Or 
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126 
141 
35 
171 
J 
i/o 
84 
204 
218