Contents 
About the author 
Foreword by Jeffrey D. Sachs 
Foreword by Paul Polman 
Acknowledoments 
x1 
xii 
XV 
vil 
[Introduction 
PART 1 
From bystanders to owners 
The unsustainability of “sustainability” 
2 
The power of ownership 
15 
ge 
\ 
PART II 
Incubate: contour and concretize your 
sustainability domain 
3 
4 
5 
Contour 
Concretize 
PART III 
Launch: entice and enable ownership 
Entice 
6 Fnable 
33 
59 
Q 
7 
20 
yf 
6 
A