top 10 MBA programs offered by public schools and among the top five universities for 
Management Information Systems (US News and World Report ‘99). 
Graduates from both schools have or are currently playing key management roles in major 
international corporations, including Procter & Gamble, Nestle, Volkswagen, 3/Wand IBM. 
Curriculum 
The Vienna Executive MBA curriculum is designed to prepare future leaders for Strategie 
decision making. Students will acquire tools through immediately relevant coursework that will 
help them to communicate effectively with specialists and manage emerging technologies. 
It will be offered in a modular format, beginning in March 2001 and extends over the next 
14 months. 
The two field studies will give participants the opportunity to examine, in depth, issues of 
business in international economies and will provide exposure to expertise from a variety of 
students, faculty, distinguished guest Speakers and corporations at the different sites. 
Theme 1: General Management - New Methods and Tools in Business 
Provides knowledge and tools for the future CEO/general manager to allow effective inter- 
action with specialists with a focus on decision making in the cross-functional environment: 
1. Accounting 
2. Data Analysis, Modeling and Decision Making 
3. Marketing Management 
4. Financial Management 
5. Managing People and Organizations 
Theme 2: Strategies for a Changing World 
Creates awareness for the competitive forces that are shaping the local and global business 
community. Prepares for the development and implementation of emerging technologies. Re- 
alizes the potential of innovation for your Company: 
6. Management of Change and Innovation in Organizations 
7. Business, Government, and Macroeconomics 
8. Technological, Political and Ethical Forces in the Environment 
9. Competitive Analysis and Strategy 
10. Information Technology Management 
Theme 3: International Management 
Gives a sound understanding of strategies for Companies preparing for or competing in the 
global marketplace: 
11. Advanced Financial Management for Global Markets 
12. Strategies for Globalizing a Company 
13. Strategies for a Global Company, an Integrative Perspective 
International Field Study 1 
Economies in Transition: East Central Europe: 5 days 
Connected to course 8 
International Field Study 2 
Compare and Combine European and US Markets: USA: 10 days 
Integrated and connected to course 13 
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