For more information: 
If y° u would like to discuss the Vienna Executive MBA program further, please call the WU 
Wien Office at 01/31336—5311 or 4327 to schedule an appointment. We would be happy to 
welcome you at our Office or, if more convenient for you, meet at your Office. 
Wirtschaftsuniversität Wien 
Vienna Executive MBA 
Mag. Wilhelm Brunner 
Augasse 2—6, A-1090 Wien 
Telephone: +43—(0)1—31336—5311 or4327; Fax: ext. 768 
e-mail: EMBA@wu-wien.ac.at 
WWW url: http://www.emba.at 
Universitätslehrgang International MBA 
Administrative Leitung: 
Mag. Wilhelm Brunner 
Akademische Leitung: 
o. Univ.Prof. Dr. Fritz Scheuch 
Wissenschaftlicher Beirat: 
o. Univ.Prof. Dr. Bodo Schlegelmilch 
Univ.Doz. Dr. Dietmar Rößl 
A New Global Initiative 
Political and economic changes during the past decade have placed profound new demands 
on business and government leaders worldwide. The increasingly complex international 
environment demands that successful managers understand not only how business works 
but also how it works on a global scale. 
To prepare tomorrow’s business leaders to face the challenges ahead, one of the finest inter 
national business schools in the United States has joined with Austria’s most prestigious busi- 
ness school to offer a 14—month, all-English language program of instruction leading to a Ma 
ster of Business Administration degree. 
The University of South Carolina, known worldwide for its innovative approach to international 
business education, and the Wirtschaftsuniversität Wien (WU Wien, Vienna Economics and 
Business University), founded in 1898 as one of Europe’s first schools of business offer an 
intensive international business program designed to prepare individuals to meet the 
challenge of managing business enterprises in a global environment. 
At WU Wien, students take a fully internationalized, seven-month business core Curriculum 
taught by the outstanding faculty of both institutions. In the second phase of the program, 
which is completed at the University of South Carolina, students choose elective courses in in 
ternational business and other functional fields to further develop their managerial skills. Stu 
dents also take a capstone course in the Strategie management of the globally oriented firm. 
The field Consulting project sends students to consuit with top managers anywhere in the world 
on issues concerning their firms. 
The International MBA builds on the best of European and American management education. 
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