The impact of attribute importance in the effects of option framing on choice: budget range and justification as moderators of loss aversion

Bibliographic data

Document type:: Article
Collection:: POP - Possession, Ownership, Property
Title:: The impact of attribute importance in the effects of option framing on choice: budget range and justification as moderators of loss aversion
Author:: Park, Sehoon
Kim, Moon-Yong
Journal:: Psychology & Marketing
Volume:: 29
Issue:: 10
Pages:: 726–737
Language:: English
DOI:: 10.1002/mar.20559
Persistent identifier:: ENP-03a52077-0eef-4636-b164-3846874a714a

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