Understanding consumers' reactance of online personalized advertising: A new scheme of rational choice from a perspective of negative effects

Bibliographic data

Document type:: Article
Collection:: POP - Possession, Ownership, Property
Title:: Understanding consumers' reactance of online personalized advertising: A new scheme of rational choice from a perspective of negative effects
Author:: Chen, Qi
Feng, Yuqiang
Liu, Luning
Tian, Xianyun
Journal:: International Journal of Information Management
Year of publication:: 2019
Volume:: 44
Pages:: 53–64
Language:: English
Persistent identifier:: ENP-0736c46d-9f4e-4e55-81df-311e94aad3ed

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