The name effect in customization service: the role of psychological ownership and self-threat - Wirtschaftsuniversität Wien

Bibliographic data

Document type:: Article
Collection:: POP - Possession, Ownership, Property
Title:: The name effect in customization service: the role of psychological ownership and self-threat
Author:: Kou, Yan
Shuai, Zhong
Powpaka, Samart
Journal:: Journal of Service Theory and Practice
Volume:: 31
Pages:: 493–511
Language:: English
DOI:: 10.1108/JSTP-08-2019-0181
Persistent identifier:: ENP-1712cc61-887d-4a5b-83c6-e8de011e6b95

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