You are what they eat: the influence of reference groups on consumers’ connections to brands

Bibliographic data

Document type:: Article
Collection:: POP - Possession, Ownership, Property
Title:: You are what they eat: the influence of reference groups on consumers’ connections to brands
Author:: Escalas, Jennifer Edson
Bettman, James R.
Journal:: Journal of Consumer Psychology
Volume:: 13
Issue:: 3
Pages:: 339–348
Language:: English
DOI:: 10.1207/S15327663jcp1303_14
Persistent identifier:: ENP-2f16010c-1d9b-41bc-bd99-76f46c4c0f1b

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