Perceived brand authenticity and social exclusion as drivers of psychological brand ownership - Wirtschaftsuniversität Wien

Bibliographic data

Document type:: Article
Collection:: POP - Possession, Ownership, Property
Title:: Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Author:: Kumar, Vikas
Kaushal, Vikrant
Journal:: Journal of Retailing and Consumer Services
Volume:: 61
Pages:: 102579
Language:: English
DOI:: 10.1016/j.jretconser.2021.102579
Persistent identifier:: ENP-2f5929b0-5c95-4496-821e-addacef0d0df

Waiting...

Note to user

Dear user,

In response to current developments in the web technology used by the Goobi viewer, the software no longer supports your browser.

Please use one of the following browsers to display this page correctly.

Google Chrome
Mozilla Firefox
For Windows users we recommend Windows 10 with the integrated EDGE browser.

Thank you.