Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brands

Bibliographic data

Document type:: Article
Collection:: POP - Possession, Ownership, Property
Title:: Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brands
Author:: Baumeister, Christoph
Scherer, Anne
Wangenheim, Florian
Journal:: Journal of the Academy of Marketing Science
Volume:: 43
Issue:: 5
Pages:: 574–588
Language:: English
DOI:: 10.1007/s11747-015-0440-y
Persistent identifier:: ENP-609a5a48-8b65-4f0f-9cc6-139565d03eb8

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