Why customers value self‐designed products: the importance of process effort and enjoyment

Bibliographic data

Document type:: Article
Collection:: POP - Possession, Ownership, Property
Title:: Why customers value self‐designed products: the importance of process effort and enjoyment
Author:: Franke, Nikolaus
Schreier, Martin
Journal:: Journal of Product Innovation Management
Volume:: 27
Issue:: 7
Pages:: 1020–1031
Language:: English
DOI:: 10.1111/j.1540-5885.2010.00768.x
Persistent identifier:: ENP-81977c08-d995-454c-acc3-6ab4d69d2e06

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