Gratitude versus entitlement: a dual process model of the profitability implications of customer prioritization - Wirtschaftsuniversität Wien

Bibliographic data

Document type:: Article
Collection:: POP - Possession, Ownership, Property
Title:: Gratitude versus entitlement: a dual process model of the profitability implications of customer prioritization
Journal:: Journal of Marketing
Year of publication:: 2014
Volume:: 78
Issue:: 2
Pages:: 1–19
Language:: English
DOI:: 10.1509/jm.12.0167
Persistent identifier:: ENP-8e7afdb6-d25c-42b6-9856-730f77263b70

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