I feel like owning it! Exploring the antecedents of psychological ownership and its impact on brand loyalty in digital content marketing

Bibliographic data

Document type:: Article
Collection:: POP - Possession, Ownership, Property
Title:: I feel like owning it! Exploring the antecedents of psychological ownership and its impact on brand loyalty in digital content marketing
Journal:: Journal of Interactive Advertising
Year of publication:: 2024
Volume:: 24
Issue:: 1
Pages:: 48–65
Language:: English
DOI:: 10.1080/15252019.2023.2295258
Persistent identifier:: ENP-8f486864-7d65-4a80-93a8-b5bdc40e5ab5

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