Activating the self-importance of consumer selves: exploring identity salience effects on judgments - Wirtschaftsuniversität Wien

Bibliographic data

Document type:: Article
Collection:: POP - Possession, Ownership, Property
Title:: Activating the self-importance of consumer selves: exploring identity salience effects on judgments
Author:: Reed II, Americus
Journal:: Journal of Consumer Research
Volume:: 31
Issue:: 2
Pages:: 286–295
Language:: English
DOI:: 10.1086/422108
Persistent identifier:: ENP-b2d7e97c-c17b-42ef-8376-488a227c24b5

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