The role of network embeddedness and psychological ownership in consumer responses to brand transgressions

Bibliographic data

Document type:: Article
Collection:: POP - Possession, Ownership, Property
Title:: The role of network embeddedness and psychological ownership in consumer responses to brand transgressions
Author:: Kuchmaner, Christina A.
Wiggins, Jennifer
Grimm, Pamela E.
Journal:: Journal of Interactive Marketing
Year of publication:: 2019
Volume:: 47
Pages:: 129–143
Language:: English
DOI:: 10.1016/j.intmar.2019.05.006
Persistent identifier:: ENP-be79b4cd-05d6-428f-aef2-9678e779dd83

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