An unintended consequence of product upgrades: how upgrades can make current consumers feel left behind - Wirtschaftsuniversität Wien

Bibliographic data

Document type:: Article
Collection:: POP - Possession, Ownership, Property
Title:: An unintended consequence of product upgrades: how upgrades can make current consumers feel left behind
Journal:: Journal of Marketing Research
Year of publication:: 2022
Language:: English
DOI:: 10.1177/00222437221078551
Persistent identifier:: ENP-c984f112-93f2-459d-b148-31d746d6368f

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