Power and the appeal of the deal: how consumers value the control provided by Pay What You Want (PWYW) pricing

Bibliographic data

Document type:: Article
Collection:: POP - Possession, Ownership, Property
Title:: Power and the appeal of the deal: how consumers value the control provided by Pay What You Want (PWYW) pricing
Author:: Barone, Michael J.
Bae, Tae Jun
Qian, Shanshan
d’Mello, Jason
Journal:: Marketing Letters
Volume:: 28
Issue:: 3
Pages:: 437–447
Language:: English
DOI:: 10.1007/s11002-017-9425-6
Persistent identifier:: ENP-ca38414f-444d-4328-9dad-38e90afea490

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