Corporate branding, brand psychological ownership and brand citizenship behaviour: multilevel analysis and managerial implications

Bibliographic data

Document type:: Article
Collection:: POP - Possession, Ownership, Property
Title:: Corporate branding, brand psychological ownership and brand citizenship behaviour: multilevel analysis and managerial implications
Author:: Chiang, Hsu-Hsin
Chang, Aihwa
Han, Tzu-Shian
McConville, David
Journal:: Journal of General Management
Volume:: 39
Issue:: 1
Pages:: 55–80
Language:: English
DOI:: 10.1177/030630701303900104
Persistent identifier:: ENP-cb5435bc-a426-4bb9-aa43-6a575b455aed

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