It’s no longer mine: the role of brand ownership and advertising in cross-border brand acquisitions

Bibliographic data

Document type:: Article
Collection:: POP - Possession, Ownership, Property
Title:: It’s no longer mine: the role of brand ownership and advertising in cross-border brand acquisitions
Author:: Chang, Hua
Kwak, Hyokjin
Puzakova, Marina
Park, Jisoo
Smit, Edith G.
Journal:: International Journal of Advertising
Volume:: 34
Issue:: 4
Pages:: 593–620
Language:: English
DOI:: 10.1080/02650487.2015.1009351
Persistent identifier:: ENP-cf5bc566-718e-4ea1-947f-30c99e6d81a6

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