The name game: how naming products increases psychological ownership and subsequent consumer evaluations

Bibliographic data

Document type:: Article
Collection:: POP - Possession, Ownership, Property
Title:: The name game: how naming products increases psychological ownership and subsequent consumer evaluations
Author:: Stoner, Jennifer L.
Loken, Barbara
Stadler Blank, Ashley
Journal:: Journal of Consumer Psychology
Volume:: 28
Issue:: 1
Pages:: 130–137
Language:: English
DOI:: 10.1002/jcpy.1005
Persistent identifier:: ENP-f45e8d39-936e-42de-b9d6-dad53d76aa7a

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