Metadata: Consumption & marketing
Book
- Document type:
- Book
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Consumption & marketing: macro dimensions
- Publisher:
- South-Western College Publ
- Year of publication:
- 1996
- Language:
- English
- Subject:
- Konsumtheorie
- Verbraucherforschung
- Kulturvergleich
- Marketing
- Note:
- Literaturangaben
- Topic:
- K - Consumer research and marketing
- Shelfmark:
- K/B432
- Access:
- Physisches Exemplar Sondersammlung POP