Metadata: How social media engagement and sentiment influence the message of corporate social advocacy
Theses
- Document type:
- Theses
- Thesis type:
- Master thesis
- Title:
- How social media engagement and sentiment influence the message of corporate social advocacy
- Scope:
- 1 Online-Ressource (45 Seiten)
- Accompanying material:
- 3 Beilagen: CSV (Umfragedaten), IPYNB, HTML ("Data importing and preparation")
- Year of submission:
- 2025
- Year of publication:
- 2025
- Course of study:
- Master in Marketing
- Aspired degree:
- MSc (WU)
- Language:
- English
- Notes:
- Enthält Literaturverzeichnis auf Seite 25-30
- Zugriff auf die Beilagen gesperrt wegen mangelnder Anonymisierung
- Description:
- Corporate social advocacy
- Corporate activism
- Socio-political branding
- Engagement rate
- Social media sentiment
- Digital marketing
- Collection:
- WU Master Theses
- Use and reproduction license:
- In Copyright
- Access:
- Accessible from within the WU network
