Does endowing a product with life make one feel more alive? The effect of product anthropomorphism on consumer vitality
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Does endowing a product with life make one feel more alive? The effect of product anthropomorphism on consumer vitality
- Journal:
- Journal of the Association for Consumer Research
- Year of publication:
- 2018
- Volume:
- 3
- Issue:
- 4
- Pages:
- 503–513
- Language:
- English
- Subject:
- anthropomorphism self control vitality
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
