The agentic-communal model of power: implications for consumer behavior
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- The agentic-communal model of power: implications for consumer behavior
- Journal:
- Current Opinion in Psychology
- Year of publication:
- 2016
- Volume:
- 10
- Pages:
- 1–5
- Language:
- English
- Subject:
- consumer behavior gift power
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
