Understanding consumers' reactance of online personalized advertising: A new scheme of rational choice from a perspective of negative effects
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Understanding consumers' reactance of online personalized advertising: A new scheme of rational choice from a perspective of negative effects
- Journal:
- International Journal of Information Management
- Year of publication:
- 2019
- Volume:
- 44
- Pages:
- 53–64
- Language:
- English
- Subject:
- acceptance information perceived risk psychological ownership rational choice theory reactance trust vulnerability
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
