Metadata: In it together: brands benefit after a transgression when perceived as co-owners of the brand community
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- In it together: brands benefit after a transgression when perceived as co-owners of the brand community
- Journal:
- Journal of Marketing Management
- Year of publication:
- 2024
- Volume:
- 40
- Issue:
- 3-4
- Pages:
- 190–216
- Language:
- English
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
