Metadata: Anchoring effects on consumers’ willingness-to-pay and willingness-to-accept
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Anchoring effects on consumers’ willingness-to-pay and willingness-to-accept
- Journal:
- Journal of Consumer Research
- Volume:
- 31
- Issue:
- 3
- Pages:
- 681–690
- Language:
- English
- Subject:
- decision
- willingness to accept
- willingness to pay
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]