Metadata: Tolerating and managing failure: an organizational perspective on customer reacquisition management
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Tolerating and managing failure: an organizational perspective on customer reacquisition management
- Journal:
- Journal of Marketing
- Year of publication:
- 2020
- Volume:
- 84
- Issue:
- 5
- Pages:
- 117–136
- Language:
- English
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
