The owner’s edge: brand ownership influences causal maps
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- The owner’s edge: brand ownership influences causal maps
- Journal:
- Journal of Business Research
- Year of publication:
- 2009
- Volume:
- 62
- Issue:
- 3
- Pages:
- 339–344
- Language:
- English
- Subject:
- advantage behavior brand cognitive structure consumer expertise expertise explanation ownership snowboard
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
