Metadata: Love at first sight: the effect of presentation order on evaluation of experiential options in luxury tour packages
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Love at first sight: the effect of presentation order on evaluation of experiential options in luxury tour packages
- Journal:
- Journal of Business Research
- Volume:
- 81
- Pages:
- 181–191
- Language:
- English
- Subject:
- experiential product
- imagery
- mental simulation
- narrative persuasion
- option attachment
- ownership
- psychological ownership
- serial order
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
